BRANDING STRATEGY \\ BRANDING \\ ILLUSTRATION \\ MENU DESIGN

CHAPTER ONE

Chapter One is a brand new empowering, self-care event that aims to teach, inspire and encourage women to lead the lives they aspire to. The event brought together like-minded women and provide a supportive and powerful space so women can focus on elevating themselves.

The branding needed to appeal to driven go-getters, goal-orientated entrepreneurs, who understood the benefits of investing in an exclusive experience. Chapter One is mature and luxurious, exuding a hint of mystery and spirituality.